Case Studies
Founder juggles kitchen and boardroom failures, learning from each setback.
The Resume They Don’t Teach You: Lessons from Burnt Batches & Broken Deals

We love founder success stories. But for every unicorn, there are hundreds of ideas that flopped, pivots that never took…

Case Studies
Entrepreneur bootstraps food tech startup in a makeshift kitchen-lab.
Bootstrapping Brilliance: Funding Your Vision on a Baker’s Budget

Let's be brutally honest: turning scientific breakthroughs into real-world products is expensive. When my low-glycemic flour journey began, I wasn't…

Case Studies
Lawyer-turned-entrepreneur juggles baking and business in a chaotic kitchen-office.
The Accidental Founder: When Your Side Hustle Becomes Your Life’s Work

I never set out to run a food tech company. Law school teaches you about contracts, not croissants. But somewhere…

Case Studies
Fantastical negotiation scene with a solo founder and a giant corporate figure, illustrating strategic unfairness.
Dare to Deal – Part 2: The Art of Being Unfair (When It Pays Off)

Last time, I talked about how finding the deal is more important than squeezing the other side for every penny.…

Case Studies
From lawyer to deep tech entrepreneur, experimenting in a kitchen-turned-lab.
The Long Game of Deep Tech: From Kitchen Experiments to Scientific Breakthrough

Let's be honest, the image of a stressed-out lawyer turned venture capitalist experimenting with flour in his kitchen is pretty…

Case Studies
Half-baker, half-businessperson managing both baking and boardroom challenges.
From Baking to Million-Dollar Deals: The Skills That Work Anywhere (As Long As You Don’t Burn Everything)

Let's be real – I've been covered in more flour than brains some mornings, resembling a zombie in an artisanal…

Case Studies
Founder at a party awkwardly avoids small talk, instead using a 'Deal Machine' to create win-win partnerships.
Dare to Deal – Part 1: The Networking Lie They Don’t Teach You in Law School

I get told all the time how "good at networking" I am. Big fundraising rounds, partnerships that seem to come…

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Hello, I'm Trai Sasatavadhana. I'm a part strategist, part mentor, and an all-around catalyst for some of the most exciting ventures emerging in the market.

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